With its first
International Catwalk Show at the Hospital Club in London, Jockey Underwear celebrated 135 years in the industry. Host, GQ Editor Dylan Jones, presented product highlights from
throughout the 135 years of Jockey Underwear, showcasing heritage pieces
from
when the company began in 1876, right through to a preview of some of
Jockey’s most stylish collections for A/W 2011.
As their latest innovation Jockey presented 3D-Innovations® underwear. It is
dimensionally engineered and follows the shape of man`s body. The company scanned the
bodies of thousands of people to get an understanding how the body
moves and used these scans to be able to make some fantastic underwear.
Every man can be a Jockey!
http://www.jockeyinternational.com/