With its first International Catwalk Show at the Hospital Club in London, Jockey Underwear celebrated 135 years in the industry. Host, GQ Editor Dylan Jones, presented product highlights from throughout the 135 years of Jockey Underwear, showcasing heritage pieces from when the company began in 1876, right through to a preview of some of Jockey’s most stylish collections for A/W 2011.
As their latest innovation Jockey presented 3D-Innovations® underwear. It is dimensionally engineered and follows the shape of man`s body. The company scanned the bodies of thousands of people to get an understanding how the body moves and used these scans to be able to make some fantastic underwear.